Born from a very real corporate need
As CEO of Unis Lumin, a nationally acclaimed Systems Integrator, John Breakey realized that most customers weren't using key features in their technology and software applications.
A lack of "user adoption" meant companies were less effective, leading to a poor return on investment and shortfalls of business expectations. This lead John to investigate what could be done to change this state of affairs.
A team of experts was assembled to determine why company training was so ineffective. The team included psychologists, a cognitive brain therapist, and a Master of Education. Fivel also commissioned a research study in partnership with a College. The goal was to design learning methodologies that leveraged brain science and pedagogic best practices.
Over 2 years, the team collected a wide body of knowledge in the areas of brain biology, behavioral science, motivational practices, and teaching methods. A few important findings shed light on why corporate training was under-performing.
Many people engaged in learning content design or instruction had limited expertise or qualification in teaching sciences and methodologies. Instructors from within the companies or solution vendors were often "product experts" who had a deep knowledge of their product(s). Does this sound familiar?
As part of the motivational analysis, reviews of a variety of gamification techniques were collected. It revealed that many organizations using gamification didn't understand the different game theories. Hence they were often using ineffective applications of the science. Gaming principally works by inducing 2 important chemicals (neurotransmitters) in our brains: dopamine, and serotonin. In simple terms, one is associated with the need to win and the later is stimulated by reward.
“Employees are busy doing their core job,” said John Breakey. “They don't respond well to web portal self-help approaches or information overload in long training sessions. They need more help to learn and adapt to an ever increasing environment of change.”
We are constantly collaborating with experts across multiple disciplines to improve outcomes for our customers by revolutionizing the approach to learning and change management.
Innovation involves the deliberate application of information, imagination, and initiative in the generation of new ideas.
Doing new things, or finding new ways of doing old things, creates opportunities for us to advance the state of “user adoption”.