Fivel Systems was born from a very real corporate need.
A nationally acclaimed Systems Integrator realized that many of their customers weren't using valuable features of their technology and software applications.
A lack of "user adoption," meant companies were less effective, leading to a poor return on investment and shortfalls of business expectations. The result was the creation of a new company called Fivel Systems.
A team of experts was assembled to understand why company training was so ineffective. The team included an industrial psychologist, a cognitive brain therapist, and a Masters in Education. Fivel also commissioned a research study in partnership with a College. The goal was to engineer learning methodologies that leveraged best practices.
2 years of knowledge collection
Over 2 years, the team collected a wide body of knowledge in the areas of brain biology, behavioral science, motivational practices, and teaching methods. A few important findings shed light on why corporate training was under-performing.
Many people engaged in learning content design or instruction had limited expertise or qualification in teaching sciences and methodologies. Both instructors from within the companies or solution vendors were often "product experts" who had a deep knowledge of the product. Does this sound familiar?
Gaming and motivation
As part of the motivational analysis, a comprehensive review of a variety of gamification techniques was collected. It revealed that many organizations using gamification didn't understand the different game theories. Hence they were often using ineffective applications of the science. Gaming principally works by inducing 2 important chemicals (neurotransmitters) in our brains: dopamine, and serotonin. In simple terms, one is associated with the need to win and the later is stimulated by reward.
“Employees are busy doing their core job,” said Fivel founder John Breakey. “They don't respond well to web portal self-help approaches or information overload in long training sessions. They need more help to learn and adapt to an ever increasing environment of change.”
We believe in continuous innovation. We are constantly collaborating with experts across multiple disciplines to improve outcomes for our customers to revolutionize the way the world approaches learning and change management.